In fashion, the word “glamour” has become synonymous with sparkle, seduction and allure. in keeping with the Armani mindset, this collection takes the idea of glamour back to its roots: personal charm.

And it does so the Emporio way: playing with an electric equilibrium of contrasts, accentuated by the use of bright colours for womenswear and a grey backdrop for menswear.

The feminine silhouette is as lean as a brushstroke: legs are decisively revealed or outlined in curved trousers. mini dresses, necklines that expose the back as well as sparkling explosions and frosting effects introduce and capture the sense of new glam. The menswear collection is a symphony of grey, from the palest to the very densest, punctuated by touches of bold color. Macro and micro fabric patterns are mixed and matched, enhanced by touches of velvet with a nocturnal flavour.

Foto: Emporio Armani, Courtesy of Press Office