A Glamorous Week in New York: Eight Fashion and Beauty Pop-Ups Light Up the City

Published by Prinz Mario-Max zu Schaumburg-Lippe

Glamouroese Fashion und Beauty Pop-ups in New York City im Oktober mit acht Stationen in Manhattan.

New York is putting on a show this week, and everyone is invited. From Wednesday, October 21 to Sunday, October 25, eight fashion and beauty pop-ups open their doors across the city, from an early morning cafe treat on Water Street to a soft cashmere cabin in Union Square and a skin care lab with the longest hours of the week on West 34th Street. It is a glamorous week in the best sense: short runs, special rooms, and one clear reason to get out and enjoy the city.

A Story by Award Winning Managing Editor His Highness Dr. Prince Mario-Max zu Schaumburg-Lippe.

An Early Start With Maelys at Maman

The week begins with the Maelys Cosmetics x Maman So Silky Collab, running October 21-23 from 7:30 AM to 7 PM at Maman Rye, 66 Water Street. A start at 7:30 in the morning makes this stop part of the coffee run, and three full days give visitors plenty of choice. Come at breakfast, come after work, or come twice. That kind of friendly timing sets the tone for the whole week. Readers who love a good walk between addresses will also enjoy our look at why New York has America’s best architecture, because the trip from one pop-up to the next is half the pleasure here.

Merit Brings the New Wave to Soho

Next comes the Merit New Wave Pop-Up at 22 Wooster Street, New York, NY 10013, open October 22-25 from 11 AM to 5 PM. Four days in Soho, six hours a day, in classic pop-up territory with cast-iron fronts and cobbled streets. It is a neat, focused visit: arrive near opening for the calm room, or join the afternoon crowd and soak up the Soho energy. Either way, this is one of the anchor stops of the week.

One Afternoon Only for Neutrogena

Friday, October 23 belongs to Neutrogena and its Clear Skin On The Go Pop-Up at Gansevoort Plaza, New York, NY, from 12 to 5 PM. Five hours, one plaza, no second date. That makes it the most urgent stop on the list, and the smart plan is to put it in the diary first. The Meatpacking District setting pairs well with a Friday afternoon downtown, a stroll by the High Line, and a happy start to the weekend.

Saturday, October 24: The Big Day

Saturday is the heart of the week with four stops in one day. It starts at Macy’s Herald Square, 151 W 34th Street, New York, NY 10001, where Celebrate Halloween at Macy’s Herald Square runs October 24 from 11 AM to 6 PM. A Halloween celebration inside the famous flagship is a joyful, family-friendly anchor, right by Penn Station and a stack of subway lines. It also fits the season perfectly, much like Halloween magic returning to Rockefeller Center.

Also on October 24-25, from 11 AM to 6 PM, Intimissimi presents its Immersive Cashmere Cabin at Union Square Plaza, New York, NY. A cabin built around cashmere in the middle of one of the city’s liveliest squares is a lovely contrast: soft knitwear, warm light, and Saturday crowds all around. With two days at the same hours, it is the easiest stop to move from Saturday to Sunday if the day fills up.

The shortest and sweetest window belongs to the Casa Matcha x Heyday x Topicals Pop-Up on October 24 from 11 AM to 2 PM at 1459 3rd Avenue, New York, NY 10028. Three hours only. Matcha, skin care services, and topical beauty in one room make for a quick, social visit on the Upper East Side. Fans of this format will remember last week’s seven luxury pop-ups in New York, and this trio adds a fresh northern stop to the map.

A Long, Relaxed Finish With VT Cosmetics

VT Cosmetics closes the main week with the Ulta Skin Recovery Lab at 51 W 34th Street, Suite 110, 2nd Floor, New York, NY, open October 25-26 from 12 to 9 PM. Nine hours a day is the longest run on the calendar, and a lab format invites guests to test, ask questions, and take their time. Sunday evening hours make it a calm and happy final stop.

One More Treat: The Marathon Pop-Up

The calendar saves a final card for the week after. The Zappos x HOKA NYC Marathon Pop-Up runs October 30 to November 2 from 8 AM to 12 PM at 15 E 40th Street, New York, NY 10016. Morning-only hours in Midtown, a few blocks from Grand Central, put it right in marathon-week mood, when the city fills with runners and the friends who cheer for them. A week that starts with coffee and cosmetics ends with running shoes at 8 in the morning. Only in New York.

Glamour-Alarm in New York! Acht Pop-ups, die die Stadt zum Strahlen bringen

New York im Glanz-Rausch! Vom 21. bis zum 25. Oktober oeffnet die Stadt ihre schoensten Tueren: ACHT Fashion- und Beauty-Pop-ups, ein Termin schoener als der andere. Wer diese Woche verpasst, verpasst das Beste, was Manhattan gerade zu bieten hat!

Fruehstart mit Wow-Effekt! Die Maelys Cosmetics x Maman So Silky Collab laeuft vom 21. bis 23. Oktober, taeglich von 7:30 bis 19 Uhr, im Maman Rye, 66 Water Street. Beauty zum Kaffee, Glanz zum Fruehstueck – so startet ein perfekter Tag in New York!

Soho ruft! Der Merit New Wave Pop-Up oeffnet vom 22. bis 25. Oktober, taeglich von 11 bis 17 Uhr, in der 22 Wooster Street, New York, NY 10013. Vier Tage, mitten in Soho, pure New-York-Energie. Hingehen, staunen, strahlen!

Nur EIN Nachmittag! Am Freitag, 23. Oktober, heisst es schnell sein: Der Neutrogena Clear Skin On The Go Pop-Up wartet von 12 bis 17 Uhr auf der Gansevoort Plaza, New York, NY. Fuenf Stunden, keine zweite Chance. Wer zu spaet kommt, schaut in die Roehre!

Samstag wird GROSS! Am 24. Oktober feiert Macy’s Herald Square, 151 W 34th Street, New York, NY 10001, von 11 bis 18 Uhr: Celebrate Halloween at Macy’s Herald Square. Ein Fest fuer die ganze Familie im legendaeren Kaufhaus – Freude pur!

Kuschel-Glamour am Union Square! Die Intimissimi Immersive Cashmere Cabin steht am 24. und 25. Oktober, jeweils von 11 bis 18 Uhr, auf der Union Square Plaza, New York, NY. Weicher Kaschmir, warmes Licht, mitten im Herzen der Stadt. Einfach himmlisch!

Drei Marken, drei Stunden, ein Knaller! Der Casa Matcha x Heyday x Topicals Pop-Up oeffnet am 24. Oktober nur von 11 bis 14 Uhr in der 1459 3rd Avenue, New York, NY 10028. Kurz, exklusiv, unwiderstehlich. Die Upper East Side bebt!

Das grosse Finale! Das VT Cosmetics Ulta Skin Recovery Lab oeffnet am 25. und 26. Oktober, jeweils von 12 bis 21 Uhr, in der 51 W 34th Street, Suite 110, 2nd Floor, New York, NY. Neun Stunden am Tag zum Testen, Fragen und Geniessen. So schoen endet eine glaenzende Woche!

Und dann der Marathon-Hammer! Der Zappos x HOKA NYC Marathon Pop-Up laeuft vom 30. Oktober bis 2. November, taeglich von 8 bis 12 Uhr, in der 15 E 40th Street, New York, NY 10016. Laufschuhe, Jubel, Marathon-Fieber – New York feiert weiter! (Quelle: @vippopups)

Der Autor ist Award Winning Hollywood Managing-Journalist Seine Hoheit und Exzellenz Dr.iur. Mag.iur. PRINZ MARIO-MAX ZU SCHAUMBURG-LIPPE, MAS, LL.M.

Prinz Mario-Max ist der Sohn der hochfürstlichen Würdenträger Seine Hoheit Dr. h. c. Prinz Waldemar zu Schaumburg-Lippe und Ihrer Hoheit Dr. Prinzessin Antonia zu Schaumburg-Lippe. Seine Großmutter ist Ihre Königliche Hoheit Prinzessin Feodora von Dänemark. Die Familie ist die königlich-dänische Nachoder Linie der Prinzen zu Schaumburg-Lippe, die Gründerfamilie von Hamburg, Lübeck und Kiel.

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