Meet the cast of Hollywood Film Barcodes. And learn why Keon Reza Sheikhvand is one of the coolest guys in the entertainment industry…

Meet the cast of Hollywood Film Barcodes. And learn why Keon Reza Sheikhvand is one of the coolest guys in the entertainment industry…

NAME: Keon Reza Sheikhvand

PROFESSION: Writer, Filmmaker (Director), Musical Artist & Composer


SOCIAL MEDIA LINKS: Instagram: @zoroast3r


How do you describe yourself in one sentence?

Troubled but kind, impatient but ambitious, calm but passionate, humble but confident & driven.


How do you know Ralf Nieder?

I met Ralf through my closest friend Edward Bedigian and his family. Ralf initially reached out to me in regards to the last short film I directed over a year ago and wanted to collaborate.


Which achievement are you especially proud of?

I’m proud of both short films I produced and directed over the past couple years. I was met with strong adversity and many obstacles during the pre and post-production process, but I stayed motivated and took on various roles (producer, director, costume designer, writer, colorist, editor, music producer, etc.) to make sure my writings translated over to the screen.

I’m also proud of how long I’ve stuck with music production (my first true passion) and how much I’ve evolved throughout the eight or nine years that I’ve been recording.


What moves and encourages you?

My mother, my talents, my past hardships, other artists and God.


Are you upset about critique?

Only if it’s coming from a disingenuous or hateful place. Constructive criticism is necessary and points to an unhealthy state of things.


Where does your next trip lead you to?

If you’re talking about a vacation, I hope to travel to France after visiting Italy two summers back. I love French culture and want to travel all of Europe eventually. But as far as the journey for this upcoming short film/MV I’m getting ready to shoot/perform in, I hope it leads to more career opportunities to showcase myself and my artistry–as well as inspiring others around me and helping their own careers.


What can your assistant or help do that your smart phone can’t?

Be human.


Are you a night owl or early bird and why?

Night owl. Because I’m an insomniac and hate to sleep; most of my creative work is done late in the night as well.


Whom would you like to dine with present or past (even a historic person)?

I would love to dine with any artist or philosopher I look up to; even if it’s only for an hour.


If you would bestow a decoration, order or honor who would receive it?

My mother for being the most selfless and supportive human being I’ve ever met (can you tell I’m a momma’s boy?)


What is your favorite restaurant?

My mother’s homemade cooking is better than any restaurant I’ve been in (how about now?)


The best place after a party night out in town?

My bedroom/studio.


How can you be treated with a culinary delight?

Confused by the question.



How do you relax?

Meditation, good music/movie, and good herb.


If you could be someone else for a week, who would that be?

Lil Wayne.


Your biggest hero?

I’m sure you can guess who by now.


Which character attributes do you treasure?

Honesty, Courage, Simplicity, Patience, and Kindness/Compassion.


Which book did you read last?

48 Laws of Power by Robert Greene.


What is a perfect day?

Being able to do what I love and not be bothered by anyone (except family or loved ones).


What are you proud of?



Which dream do you want to fulfill yourself?

My dream has always been to make a living off being a successful artist, particularly as a director & music composer.


Whats your favorite drink?

If we’re talking alcohol, Jack Daniel’s Whiskey. And I like most beverages (but I don’t drink Soda anymore).


Your biggest success?

Staying true to who I am no matter what the world does or others try and do.


Your biggest down?

Not accomplishing all that I can.


What can’t you understand?

Why people choose to settle for a life outside of their talents.


Which talent would you like to have?

Rapping, and writing poetry. I’m not bad at rap but nowhere near the skills of those I admire in Hip-hop culture.


Share a life wisdom with us?

A journey of a thousand miles begins with a single step. -Lao Tzu


Life is too short to?

Fill with negative energy.


How do you define luxury?

Wealth within.


What do you always have in your fridge?

Peanut Butter. I can eat that with a spoon.


Whats your life motto?

It is what it is.


Whats your favorite website?



Whats your favorite app?



Whats your favorite sport?



What would be your last meal?

Kabob Koobideh (although I’m Peskatarian now).

36. Tell us something you never told anyone before?

I’d rather not. 

37. Whats so exciting about Barcodes?

It’s a high octane, female-driven sci-fi action ride into the near future with a powerful socio-political message that’s direct and to the point in regards to the state of our current society. Oh, and there are some awesome stunts we’re going to showcase in the video with A-list coordinators like Monte Perlin who doubled for Arnold Schwartzenegger and worked with other high-level acts like Tom Cruise in the past.

38. What are you doing within the production of Barcodes?

I produced the entire music & concept/visual narrative and will be directing and performing in the film as well.

39. How would YOU describe Barcodes in one sentence and why is it cool?

Barcodes is a statement/warning from the future on the nature of growing consumerism, capitalism, A.I and social media, but on the surface is an intense and action-driven display of visual storytelling. It’s cool because it has a lot of cool shit in it.

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