Marathon Week Glamour in New York: Eight Fashion and Beauty Pop-Ups Take Over the City

Published by Prinz Mario-Max zu Schaumburg-Lippe

Acht Fashion und Beauty Pop-ups in New York in der Marathon-Woche vom 28. Oktober bis 1. November mit Kayali, Salt and Stone und Alpyn x Sephora.

Marathon week has arrived in New York, and the city is dressing up for it. The newest weekly roundup from VIP Pop Ups lists eight fashion and beauty pop-ups running from October 28 to November 1, with marathon stops stretching into November 2. Fragrance, skin care, a sweet new launch and running shoes all share one calendar, and the route runs from Chelsea to SoHo, from Hudson Yards to Brooklyn. From fragrance launches to NYC Marathon pop-ups, here is what is happening around the city this week, and every address below is worth saving before you head out.

A Story by Award Winning Managing Editor His Highness Dr. Prince Mario-Max zu Schaumburg-Lippe.

Thursday Opens Sweet in Chelsea and Strong in Nolita

Kayali starts the week with Kayali’s Sweetest Celebration on Thursday, October 29, from 12 to 5 PM at 541 W 25th Street, New York, NY. One afternoon only, in the Chelsea gallery blocks, which makes this the most focused stop of the week. Five hours, one address, and a name that tells you exactly what kind of visit to expect. Arrive at midday and you can open your pop-up week in style, with the whole afternoon still ahead of you.

Salt & Stone takes the longer view with its Training Center Pop-Up, also opening on October 29 and running through November 1, from 10 AM to 7 PM at 262 Mott Street, New York, NY 10012. Four days in Nolita, with long hours that suit an early visit before work or a relaxed stop in the early evening. The training center name fits marathon week perfectly, when runners, supporters and shoppers all share the same streets and the same good mood.

A Tasty Launch at Hudson Yards and a Beauty Date on Broadway

Olly adds the week’s sweetest detour with the Olly Mochi Bites Launch on October 29 and 30, from 10 AM to 6 PM at Hudson Yards, New York, NY. Two full days on the far west side give visitors plenty of time to stop by, taste what is new, and turn a simple launch visit into a full Hudson Yards outing. It is the kind of cheerful, food-led pop-up that breaks up a beauty week in the best way.

On Friday, October 30, Alpyn joins Sephora for the Alpyn x Sephora Pop-Up, from 12 to 6 PM at 557 Broadway, New York, NY 10012. Six hours in SoHo, on one of the most famous shopping streets in Manhattan. A joint pop-up inside that retail rhythm is a smart meeting point for the two names, and a very easy yes for anyone already planning a SoHo afternoon on Friday.

Marathon Weekend Belongs to HOKA and Vuori

The running programme starts early. Zappos x HOKA presents the „No More Lonely Runs“ Marathon Pop-Up from October 30 to November 2, open from 8 AM to 12 PM at 15 E 40th Street, New York, NY 10016. Morning-only hours across four days put the focus firmly on the start of the day, on shared miles and on the friendly side of marathon week. The name alone captures the spirit of the weekend, when nobody in this city runs entirely alone.

Vuori Celebrates NYC Marathon from October 31 to November 2, from 10 AM to 6:30 PM, and this one asks you to check the date before you set out. On October 31 and November 2 the pop-up is at 120 N 5th Ave, New York, NY 10011, and on November 1 it moves to 145 N 10th St, Brooklyn, NY 11249. Two boroughs in one weekend is a clever read of marathon week itself, with the celebration following the energy of the race from Manhattan to Brooklyn and back again.

Two SoHo Finishes to Close the List

Dr. Sheffield’s brings The Original Toothpaste Pop-Up to 22 Wooster Street, New York, NY 10013, from October 30 to November 1, open from 11 AM to 5 PM. Three days in SoHo for a heritage name with a clear, simple promise in its title. It is the surprise entry on the list, and often the surprise entry is the one people talk about most on the way home.

Woods By Jordyn closes the roundup with a pop-up on October 31 and November 1, from 11 AM to 6 PM at 131 Greene Street, New York, NY. A Halloween weekend slot on a classic SoHo street, timed for two full days of foot traffic, gives the week a polished finish just a short walk from the Alpyn and Dr. Sheffield’s stops.

Readers who followed last week’s glamorous week in New York, when eight fashion and beauty pop-ups lit up the city, will recognise the joy of this format at once. Eight new stops, five busy days, and a city that treats every short opening like a small celebration. Plan Thursday in Chelsea and Nolita, Friday at Hudson Yards and on Broadway, and the weekend around the marathon stops and SoHo. That is marathon week, New York style, at its happiest.

Glamour-Alarm in der Marathon-Woche! Acht Pop-ups erobern New York

New York im Marathon-Fieber – und im Glamour-Rausch! Acht Fashion- und Beauty-Pop-ups oeffnen vom 28. Oktober bis zum 1. November ihre Tueren, zwei Marathon-Stationen laufen sogar bis zum 2. November weiter. Duft, Beauty, suesse Neuheiten und Laufschuhe auf einem einzigen Kalender. Chelsea, Nolita, SoHo, Hudson Yards und Brooklyn – diese Woche spielt die ganze Stadt mit!

Suesser Start in Chelsea! Kayali feiert Kayali’s Sweetest Celebration am Donnerstag, 29. Oktober, von 12 bis 17 Uhr in der 541 W 25th Street, New York, NY. Nur ein Nachmittag, nur fuenf Stunden – wer dabei sein will, muss schnell sein. Ein Auftakt wie ein Geschenk, mitten in den Chelsea-Galerieblocks!

Training mit Stil in Nolita! Salt & Stone oeffnet seinen Training Center Pop-Up vom 29. Oktober bis zum 1. November, taeglich von 10 bis 19 Uhr, in der 262 Mott Street, New York, NY 10012. Vier Tage, lange Oeffnungszeiten, pure Marathon-Stimmung. Frueh kommen oder entspannt am Abend vorbeischauen – hier passt alles!

Der suesseste Stopp der Woche! Olly praesentiert den Olly Mochi Bites Launch am 29. und 30. Oktober, jeweils von 10 bis 18 Uhr, in Hudson Yards, New York, NY. Zwei volle Tage zum Probieren, Staunen und Geniessen. Eine Neuheit zum Anbeissen – so macht ein Launch in New York Spass!

Beauty-Hammer am Broadway! Alpyn trifft Sephora: Der Alpyn x Sephora Pop-Up oeffnet am Freitag, 30. Oktober, von 12 bis 18 Uhr in der 557 Broadway, New York, NY 10012. Sechs Stunden in SoHo, auf einer der beruehmtesten Shoppingstrassen von Manhattan. Zwei starke Namen, ein Termin, den sich kein Beauty-Fan entgehen laesst!

Keiner laeuft allein! Zappos x HOKA laedt zum „No More Lonely Runs“ Marathon Pop-Up, vom 30. Oktober bis zum 2. November, taeglich von 8 bis 12 Uhr, in der 15 E 40th Street, New York, NY 10016. Vier Tage, immer am Morgen, ganz im Zeichen der Gemeinschaft. Marathon-Woche heisst in New York: zusammen starten, zusammen jubeln!

Vuori feiert in zwei Stadtteilen! Vuori Celebrates NYC Marathon laeuft vom 31. Oktober bis zum 2. November, taeglich von 10 bis 18:30 Uhr. Am 31. Oktober und am 2. November in der 120 N 5th Ave, New York, NY 10011, und am 1. November in der 145 N 10th St, Brooklyn, NY 11249. Manhattan und Brooklyn in einem Wochenende – unbedingt das Datum pruefen, bevor es losgeht!

Das Original in SoHo! Dr. Sheffield’s zeigt The Original Toothpaste Pop-Up vom 30. Oktober bis zum 1. November, taeglich von 11 bis 17 Uhr, in der 22 Wooster Street, New York, NY 10013. Drei Tage, ein grosser Name, eine echte Ueberraschung auf der Liste – und genau solche Stopps bleiben in Erinnerung!

Das grosse Finale auf der Greene Street! Woods By Jordyn schliesst die Woche mit einem Pop-Up am 31. Oktober und 1. November, jeweils von 11 bis 18 Uhr, in der 131 Greene Street, New York, NY. Halloween-Wochenende, klassische SoHo-Strasse, zwei volle Tage. Acht Pop-ups, fuenf Tage, eine Stadt im Feiermodus – New York, wir lieben dich! (Quelle: @vippopups)

Der Autor ist Award Winning Hollywood Managing-Journalist Seine Hoheit und Exzellenz Dr.iur. Mag.iur. PRINZ MARIO-MAX ZU SCHAUMBURG-LIPPE, MAS, LL.M.

Prinz Mario-Max ist der Sohn der hochfürstlichen Würdenträger Seine Hoheit Dr. h. c. Prinz Waldemar zu Schaumburg-Lippe und Ihrer Hoheit Dr. Prinzessin Antonia zu Schaumburg-Lippe. Seine Großmutter ist Ihre Königliche Hoheit Prinzessin Feodora von Dänemark. Die Familie ist die königlich-dänische Nachoder Linie der Prinzen zu Schaumburg-Lippe, die Gründerfamilie von Hamburg, Lübeck und Kiel.

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