London Fashion Week – E.Macbean launch

E.MACBEAN hosted an amazing event for LFW SS22 on Sunday 19th September 2021 at Zebrano in Soho as part of the City Wide Celebration.

The evening consisted of an installation showcasing the collection and featured electric performances from female spoken word poets such as MOBO performer Poetess Jess.
Art-based, punk-influenced swimwear brand, E.MACBEAN, aims for women to reclaim ownership of their bodies and disrupt the narrative of traditional, anodyne swimwear by creating powerful and unique pieces that explores the fluidity of the female body.
Focused on inclusivity and sustainable swimwear, E.MACBEAN strives to create empowering pieces that champion the different aspects of female beauty, sexuality, mind and the body, using female-driven music, film and art to inspire their work. The founders Andrew and Eleanor created a completely new approach to swimwear that encompasses diversity, individuality and stands out in the current mainstream swimwear narrative.
E.MACBEAN struve to collaborate with artists, creatives and designers across multiple disciplines. Current collaborations include Clare Payne, Twisted Vintage, Alexandra  Groover and Lucy Barlow Hats.