London Fashion Week – AJOY SAHU SS 22 launch

London Fashion Week – AJOY SAHU SS 22 launch

The conscious Chinese / London brand is not just about shoes for the platform that we walk, but also about creating connections that women can trust.

AJOY SAHU 2022 has placed its gaze at FLUIDITY. Spring/Summer 22 Collection is Fluidity #1. Having created the product designs with the various flow of lines to bring out the beautiful silhouette of Poppy, Fluidity #1 also explores the nature of body fluidity – a scope from the body, movement to expression. Human bodies move every second. AJOY SAHU intends to unveil the meaning and relationship between the body and emotion, connecting the hidden power from the poppy to the body movement.

‘We are all human beings, a single being with consciousness and emotion knowing its existence within nature. Our every move always has a reason. We want to create a conversation between our body and emotion to build a stronger bond to let our bodies flow with our mind and let our movement speak for our feelings, allowing our body to sink into fluidity. Let us accept our body.’

All photography by Stefan Jakubowski