After years in development, Lomography, the perennial champion of film photography, has just ushered in its next chapter with the launch of the Lomo MC-A 35 mm Film Camera. This isn’t just equipment; according to the brand, it’s a lifestyle choice—an invitation to „feel first, then shoot.“ This bold new release is the embodiment of „analogue resistance.“

Blending Heritage with Hardware

The Lomo MC-A successfully marries Lomography’s signature playful spirit with sophisticated camera technology. The camera is encased in a stylish, compact metal body, available in classic Black or elegant Silver, commanding a price of 499 EUR.

At the core of its imaging capability is a high-quality 32 mm f/2.8 multi-coated Lomo Glass lens optimized for 35mm full-frame shooting. Photographers can capture fleeting moments instantly using the responsive Autofocus or delve into more intentional compositions with the manual Zone Focus, which allows extreme close-ups down to 0.4 m.

Creative Control at Your Fingertips

The MC-A offers a versatile toolkit for creative expression, moving far beyond a simple point-and-shoot:

• Shooting Modes: Choose between Automatic, Aperture Priority, and full Manual capture modes.
• Creative Exposures: Dedicated modes for both Multiple and Long Exposures encourage experimentation and dreamy visuals.
• Flash Flexibility: The built-in flash comes with several creative settings, supplemented by a PC-Flash Sync terminal for connecting studio lighting or specialized external flash units.

A Declaration of Freedom

The launch of the Lomo MC-A marks a pivotal moment, backed by the introduction of the „10 Declarations of Lomographic Freedom.“ Since establishing the iconic 10 Golden Rules of Lomography in 1992, the movement has consistently fought to keep the analogue art form thriving.

With the MC-A, Lomography aims to remind the world that „before and behind the lens, all people are equal,“ promoting a return to instinctual, joyful photography. The Lomo MC-A is not just an upgrade; it’s the new flagship for a timeless philosophy.

Available now for 499 EUR: Lomo MC-A 35 mm Film Camera Black Lomo MC-A 35 mm Film Camera Silver