The collection is based on Portobello and Camden market in the late 80s and 90s. Our mum’s best friend when we were younger was very central to the Portobello social scene then and the collection is somewhat based around her.

I would describe her from what I can remember as a cross between Marilyn Monroe and Mick Jones—big bleached blonde hair with a flower in it, red lipstick, a 50s dress with an army jacket and trainers. There are fishtail taffeta dresses styled with baggy men’s jumpers and trainers, the silhouette dropping below the bum with dresses exploding beneath; feminine evening dresses based on army surplus jackets, men’s overcoats with lace frill trims. Tulle this season is contrasted with cotton lining making it more day than night, others with tulle to create structure and fullness but not A-line, using horizontal curved seams with uneven frills. The overall look is eclectic, here’s-what-I-found-downthe- market.

There is a familiarity to this collection and the objects in it—each garment having a simplicity to it but each elevated into something special.

Photocredit Ben Broomfield

Molly Goddard AW22
Styling: Alice Goddard
Casting: Rosie Vogel
Hair: Gary Gill
Make-up: Thom Walker
Nails: Saffron Goddard using OPI Nails
Skincare: 111SKIN
Music: Earthlings
Graphic design: Rory Gleeson
Production: Blonstein

BACKSTAGE

AW22MollyGoddard Photocredit Jason Lloyd Evans