London born and based designer A Sai Ta launched his label ASAI with Fashion East in February 2017. After graduating from his BA at Central Saint Martins, he gained experience at The Row and was headhunted for a position at Kanye West’s Yeezy a year into his MA. ASAI takes the familiar, and reimagines it iconoclastically by entering into nuances of his British-Chinese-Vietnamese cultural heritage as a second generation Londoner.
Taking the craftsman’s spirit from his parents – a seamstress mother and a carpenter father – ASAI often employs surface decoration and fabric manipulation to create intricate textiles, which mirrors the designer’s appeal to disrupt familiar visual codes. By blending the bold colour waves, the ASAI Hot Wok Top has gained a cult status through the contemporary followings.
SS19 will be ASAI’s fourth season with the support of Fashion East.