Rare Hearts is Joe Rojas (he/him), a Los Angeles-based, Mexican-American, singer, songwriter, and guitarist. Rare Hearts will release the upcoming debut EP later this year. Earlier this year, Rojas released the music video for his debut song “Good Times,“ and soon after signed to LA-based indie label My Grito Industries.

Today, Rojas has released the music video for the next single off the new EP, a track titled “Tough Guy.” To accompany the release, a new music video has debuted in a ‚Fight Club-esque‘ style, which sees Rojas duking it out in a brawl, as crowds cheer and watch in all its bloody glory.

„Tough Guy“ is out now on all streaming platforms via My Grito Industries.

Rare Hearts – „Tough Guy“ (Official Music Video)

https://newnoisemagazine.com/premieres/video-premiere-rare-hearts-tough-guy/

Stream the single on DSPs: https://distrokid.com/hyperfollow/rarehearts1/tough-guy

Rare Hearts‘ Joe Rojas says: “Tough Guy” was such a fun song to write, perform, and come up with a music video for. There was such a flow to the creation of the video and even the song when first written. For me, this song embodies two stories. One in where there’s the “tough guy” stereotype “machismo” aspect to it which can be found in lyrics such as “ya you know you’ve never seen me, if you think you really saw me down cause I’ll just break away” while also highlighting the blind drive someone in that life roll may have, “have no mercy, it all makes me.”

All in all, I wanted to write and expose this machismo mentality more and point out that it’s a brutal way to live. thus why in the music video I’m the one getting beat to hell. The “tough guy” always has that chip on their shoulder. Always pretending to be fine. When in reality they need community and vulnerability to break the cycle. If we’re not getting to deep into the lyrics or the meaning of the song it’s a fun and exciting song to play and vibe to! It’s a song with lots of energy and going into my Spotify workout playlist for sure!

About Rare Hearts

In all parts of his life, Joe Rojas (Rare Hearts) takes something that is negative and flips it into a positive. This self-care practice began from necessity. Growing up around gangs, Rojas had to learn to be resilient through all the loss, abuse, and depression he experienced. He dedicates Rare Hearts to others who have struggled similarly and encourages them to embrace their imperfect self.

Look for a new EP out later this year via My Grito Industries…..