Molly Goddard established her eponymous label in 2014. A clear thread runs through Goddard’s collections, with high-intensity processes such as smocking, shirring and handcraft utilised in unexpected ways. She is known for her signature tulle and bold approach to scale and proportion, often using tens of metres of fabric in a single dress. Her clothes challenge the idea of wearability and bring joy: they are celebratory yet remarkably robust, equally suited to the pub as the red carpet.Molly Goddard has been highly commended for the presentation of her work, finding unique methods to build worlds for her collections. Her shows are known for their immersive attention to detail, from wine stained tablecloths to dancing models, always echoing the feeling of the Molly Goddard woman: straight-forward, uninhibited and comfortably over dressed.
Her collections are carried by many of the world’s most prestigious stockists including Dover Street Market, Browns, Trading Museum Commes des Garcons, I.T., Boon the Shop, Club 21, Comme des Garcons Aoyama and I.T Beijing. Matches, Net-a-Porter & SSENSE are the main online shopping destinations for Molly Goddard pieces.
Throughout the years, the collections have been supported by campaigns shot by photographer Theo Sion, a series of installations with retail partners including I.T and Trading Museum Comme des Garcons, as well as the seasonal redesign of her store-in-store at Dover Street Market London.
Recent accolades include the BFC/Vogue Designer Fashion Fund award 2018, Harper’s Bazaar Breakthrough Designer 2017 and British Emerging Talent at the Fashion Awards 2016. Goddard was also selected as a finalist in the 2017 LVMH Prize. In 2018 Molly launched her first book, a photographic reworking of her archive shot by Tim Walker and styled by long term collaborator Alice Goddard.