New to the schedule this season are Emporio Armani who will show to coincide with the re-launch of their London flagship, alongside Tommy Hilfiger who will debut their latest TOMMYNOW see-now buy-now collection to an audience of trade and consumers and British brand Ralph & Russo who will debut their first ever ready-to-wear collection. Other brands joining the schedule include Nicopanda and Dr Pam Hogg alongside the relaunched Fiorucci on the events schedule.

 Burberry will present their new collection on Saturday as well as Fashion East, Gareth Pugh, House of Holland, J.W. Anderson, Ports 1961 and Simone Rocha. Donatella Versace’s VERSUS and MM6 Maison Margiela will host a show and a presentation respectively on the Sunday.

 The pioneering emerging womenswear talent showing under the BFC’s NEWGEN initiative this season are Halpern, Marta Jakubowski, Molly Goddard, Paula Knorr, Richard Malone and Sadie Williams. Mother of Pearl and palmer//harding, joint recipients of this year’s BFC/Vogue Designer Fashion Fund, will show on Saturday and Tuesday respectively.

 Internationally celebrated British designers include Antonio Berardi, Anya Hindmarch, CHALAYAN, Charlotte Olympia, Christopher Kane, David Koma, Emilia Wickstead, ERDEM, Fyodor Golan, Margaret Howell, Marques’Almeida, Mary Katrantzou, Peter Pilotto, Preen by Thornton Bregazzi, Pringle of Scotland, Roksanda, Roland Mouret, Ryan Lo, Sophia Webster, Temperley London and TOPSHOP UNIQUE will also be on schedule to showcase their latest collections.

Over 150 designers are showcasing in the Designer Showrooms at The Store Studios, 180 Strand, taking over more wings of the building than ever before:Alighieri, Daniel Fletcher, Dorateymur, Margo and Loxley England will feature in the showrooms receiving support from Boden’s Future British initiative, which is in partnership with the BFC.

Harvy Santos London, Laura Apsit Livens, Sophie Beale Millinery and The Season Hats will showcase as part of the BFC’s Headonism initiative. Completedworks, DAOU, Frances Wadsworth Jones, Lily Kamper, Rachel Boston and Shimell and Madden will showcase as part of the BFC’s Rock Vault initiative.