THE BIANNUAL FASHION CELEBRATION PLAYS HOST TO A STELLAR LINEUP OF STYLE

THE BIANNUAL FASHION CELEBRATION PLAYS HOST TO A STELLAR LINEUP OF STYLE, INNOVATION, SHOPPING & WELLBEING
The British Fashion Council (BFC) is delighted to release the line-up of this year’s London Fashion Week Festival with a schedule of industry talks, designer catwalks and immersive wellbeing experiences. Juicy Couture, NICOPANDA and Zandra Rhodes will showcase their collections on the designer runway while Markus Lupfer will design the annual limited edition tote bag.
The Designer Runway will open with Zandra Rhodes, showing her Zandra Rhodes Archive collection on Thursday. Known for her dramatic, extroverted and glamorous designs the collection is inspired by the most iconic dresses of her career. On Saturday, New York based brand NICOPANDA best known for its playful and edgy approach to ready-to-wear and accessories will show their SS18 collection while Sunday will see lifestyle brand Juicy Couture show its fashion forward ready-to-wear.
Digital influencer and founder of Fashion Me Now, Lucy Williams, will curate part of the shopping galleries this season bringing together a mix of established and emerging designers across womenswear, menswear, accessories and jewellery while Senior Fashion Director of LOVE magazine, Steve Morriss will be the stylist for the Designer Trend shows.
For February the London Fashion Week Festival talk series will see an exciting schedule of talks around fashion, tech and lifestyle. Speakers include fashion icon Daphne Guinness; menswear buyer Darren Skey; The Gal-Dem Collective; Fiorucci CEO Janie Schaffer; designers Markus Lupfer & Orla Kiely; lifestyle entrepreneur Deliciously Ella; digital influencers Jim Chapman; Lucy Williams & Niomi Smart as well as a careers in fashion talk from top fashion executives.
The Sheer Luxe series will present fashion expert Trinny Woodall in conversation and a panel discussion of fashion influencers on making trends wearable and additionally River Island will host a series of curated talks.
The limited edition London Fashion Week Festival tote bag will be designed by the British Fashion Council’s NEWGEN award winner Markus Lupfer, most known for his innovative use of print, graphics and embroidery. Keeping the designer’s renowned essence of playfulness, the tote bag will feature the new-season print from the AW18 collection via three limited edition designs.
New to the schedule this season, London Fashion Week Festival offers immersive experiences with a partnership with Another_Space hosting yoga sessions on the catwalk on Friday and Saturday, allowing visitors to strengthen and stretch in a classic yoga flow class; while
Embellished Talk will hold one hour workshops throughout Saturday giving guests the opportunity to learn the art of embellishment. London Fashion Week Festival welcomes 14,000 people across four-days offering the ultimate fashion experience to consumers; with curated shopping galleries from over 120 international and
British brands, catwalk shows, industry talks and style presentations. The event allows consumers to experience the atmosphere of London Fashion Week in its official venue and gain insight into the fashion industry while giving designer brands the opportunity to meet and build direct relationships with new customers.
Caroline Rush CBE, Chief Executive, British Fashion Council commented: “We are excited to announce 2018’s new iteration of London Fashion Week Festival which aims to give consumers not only insight and experience of the fashion industry, but an unrivalled weekend of style, innovation, shopping and wellbeing. From iconic Zandra Rhodes on the catwalk, to curated spaces by industry insiders Steve Morriss and Lucy Williams and panel discussions from Daphne Guinness and Deliciously Ella, the weekend celebrates the creative breadth and depth of London.”

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