Hong Kong’s famous home-born brand izzue

For 30 years, I.T has been a pioneer in fashion retail in the Greater China region, offering an extensive designer portfolio that showcases more than 300 international brands and over 10 in-house labels through a unique multi-brand and multi-layered omni-channel business model.

Established in 1999 under the umbrella of I.T Group, izzue has transformed from a local label that’s much-celebrated in Hong Kong to a leading Asian fashion brand with more than 90 stores throughout Greater China, Singapore, Canada and The United Kingdom.

Throughout two decades, izzue has collaborated with numerous international fashion and lifestyle brands, earning itself much public recognition and media exposure. Some of izzue’s crossover partners count Alpha Industries, Champion, Fred Perry, G-Shock, Kappa, Neighborhood, Neighborhood, Reebok, Rimowa, Tricker’s, and more.
In nurturing next generation of fashion talents, izzue is a proud organizer of regional fashion design contests, offering budding designers with a platform to express themselves with their work. Subsequent to the design contests co-organised with top tier Tsinghua University in 2013 and 2014, izzue most recently partnered with Central Saint Martin’s – University of the Arts London to offer students with real-life commercial production and media communications experiences as well as introduce their designs to the commercial world.

Art has always been a source of inspiration for izzue’s designers. The brand has collaborated with both renowned and up-and-coming artists throughout the years, featuring Jean-Michel Basquiat’s iconic artwork in its latest 2018 collection. Another exciting collaboration with UK-based graffiti artist Banksy is set to launch in 2019 and is to make a first impression at London Fashion Week.
With the participation and supports by local and overseas celebrities, influencers and fashion icons, every izzue campaign successfully raised significant and positive feedbacks in town, highlighted are as follows :-
Creative director: Maggie Cheung (Earned Best Actress Award in many international film festivals including Berlin International Film Festival 1992 and Cannes Film Festival 2004)
Crossover partners: Luhan (Chinese Artist with awards including Album of the Year in Asian Music Gala 2017), Zhou Xun (Chinese actress with awards including Best Actressed in 15th Paris Film Festival 1998 and Asian Film Awards 2008)
Image models: Yousuke Kubozuka (Hochi Film Awards 2011: Best Actor), Satoshi Tsumabuki (53rd Blue Ribbon Awards 2011: Best Actor)
Going forward, izzue is keen to introduce its chic urbane designs to the international fashion enthusiast. Currently part of Selfridge’s contemporary womenswear curation, izzue hopes to further boost its presence in the global market.

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