Again in 2017 Vela spa, commercial company responsible for mobility services and marketing of the City of Venice, finalized collaboration details with La Biennale di Venezia, confirming itself as supplier and referral point for the City’s tourist and cultural operators and institutions. The agreement between Vela and La Biennale di Venezia for the 57th International Art Exhibition – La Biennale di Venezia ‘VIVA ARTE VIVA’ – which will take place from May 13th to November 26th 2017 – includes a reciprocal exchange allowing La Biennale to promote its ventures all over the city, and Vela to support La Biennale – one of the most prestigious, international, cultural events, while promoting its “Venezia Unica” brand at the same time.
Vela, group company of Gruppo AVM (Azienda Veneziana della Mobilità), manages the Venezia Unica marketing platform for citizen and tourist services: a standard city pass offering an integrated package of products and services for both the purchase of tickets for Biennale Arte 2017 and the access to public transport services, transfers, parking, museums, churches, theatres, guides and audio-guides, Wi-Fi and public restrooms. To begin with, the Venezia Unica system can be found on www.veneziaunica.it, – the City of Venice’s official portal for tourist information and e-commerce – and in the direct Venezia Unica ticket offices – with more than 200 multilingual clerks involved in face-to-face customer assistance – situated at various public access points to the historic centre, on islands and on the mainland.
Actv spa – also group company of Gruppo AVM – is the local public transport company guaranteeing visitors day-long connections by public means of transport to the venues of the Biennale Arte e.g. the Arsenale and the Giardini. The AVM Venezia Official App, available in Italian and English for IoS (Apple App Store) and Android (Google Play), enables users to purchase (online by VISA or MasterCard) and validate local Actv public transport tickets (ordinary tickets and CartaVenezia tickets for frequent users) in both bus and navigation sectors. The App also allows to get timetable information for all Actv services straight from the smartphone. Actv spa is the only Italian public transport company managing bus, waterbus and tram services at the same time. With more than 2,800 employees, it transports 120 million passengers a year on its 25-line waterbus and 2-line tram systems and on more than 100 bus routes winding through 45 different municipal areas in 4 different provinces.